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Increase your profits from e-commerce by creating an online store

Establishing an online store has become an urgent necessity for everyone who wants to benefit from the e-commerce revolution and achieve huge profits from this large and powerful trade, which was the biggest victor of the Corona crisis, as its transaction numbers increased and grew by twenty percent compared to last year, in light of the bankruptcy of other sectors, which confirms Its strength and resilience in the face of crises.


 The profits of its kings have doubled, led by Amazon’s owner, Jeff Bezos , whose fortune increased by eighty billion dollars from the beginning of the year 2020 to the extent of writing these lines only to become the richest man in the world with a wealth of more than two hundred billion dollars, thanks to the Amazon, the leading global e-commerce site, which It had sales of thirty trillion dollars and eighteen trillion dollars last year in the first half of this year alone.


 If you want to use the power of the Internet to start or grow your business and are considering opening an online store , you are right as this is an important step for your business to flourish and profits because owning and setting up an online store is a great way to start expanding your brand online and attracting more customers, whether to make it an activity Mainly or as a supplement to your main business, because the online store can be a great addition to the actual store in order to shop for it online.


If you have a store on the ground, you can create and set up an online store as well and manage it easily and without wasting more time, because the management of the online store is done automatically, whether in terms of sales, its security or payment methods, thanks to professional tools and modern solutions. In the world of electronic commerce, which makes it easy to do anything.


Where everyone can launch his own e-commerce website without writing a single line of code, and without even knowing the basics of design or programming, you do not have to be an expert in technology, in order to create an online store and fully set it up and then display your products with it to benefit from its great advantages and benefits And many.


Why should you set up an online store?


Before we enumerate the advantages of creating an online store, I will show you a very important statistic about the growth of e-commerce in one of the most prominent countries in which this trade flourishes and grows, which is France, where there are approximately 52 million Internet users in France, equivalent to 82.9% of the population of France. This indicates that the web is now a full part of our daily life and represents a tremendous source of research and exploration.


These users are increasingly shopping online with a budget that is constantly increasing over the years.According to figures from FEVAD, France’s Teleportation E-Commerce Federation, there are 37 million buyers who made a purchase online, or 7 out of 10 Internet users in France, an average of 33 In 2017, an increase of five requests from the previous year, when they submitted 28 requests only in 2016, with a total amount of 2,184 euros per user, and this annual budget for purchasing from the Internet is three times what was ten years ago, in 2007 it amounted to only 763 euros.


This progress will continue in the coming years because for the buyer to place a purchase order from home while sitting on his couch or in his workplace, it saves him a lot of time and effort, and another reason has been added to him now, which is to protect himself from the risks of infection with the Coronavirus, which explains the turnout On delivery services during the time of Corona, especially the quarantine period.


What this progress translates is the e-commerce market exceeding 80 billion euros in 2017 and exceeding 90 billion euros in 2018 and 100 billion euros in 2019, and it is expected to reach 120 billion euros in 2020 in France alone. 


All these figures indicate that the buying behavior has developed on the part of consumers and that being on the web through creating an online store has become necessary for every merchant or willing to enter the world of commerce, and as a result, today for many companies that already have a physical store, creating a sales website has become via The Internet is essential to satisfy buyers’ needs.


These figures and statistics are not for information only, but rather in order to expedite the opening of an online store and take advantage of its advantages to make a profit from this large market. There are many advantages to owning and establishing an online store such as ease of setup and many more:


Lower costs and more products


Establishing an online store allows the possibility of reducing operating costs thanks to its few and specific expenses compared to an actual store, which will require the amount of store purchase or rent, the large number of workers, taxes, sales representatives and other expenses.


And in your physical store, you will have limited storage and display space, thus reducing the number of products that you offer to customers, while the online store you can place an endless number of products according to the specialty of the store and according to your desire.


You will also have the ability to conduct product experiments by displaying products first on the online store before selling them in your actual store so that you know whether they will succeed or not, which may spare you losses and reduce your expenses as well.


Ease of display and organization


In your physical store when you put a product on the shelves you usually move or remove other products and when the product is heavy or bulky the job is tough.


In the online store, products are placed on the Internet very quickly and easily, so there is no need to add the same product several times, you only need to indicate the amount of product available for each product separately and the process ends.


And if you want to change the product’s properties, appearance, or delete it, this is done simply because you only need a few clicks.


Being present at all times and places without limits


Creating an online store will allow you to be present around the clock, seven days a week, even if your physical store is closed, and even when you are asleep, the purchase will be made by the customer alone without your interference.


You will be located wherever you want to target and you will not have limits unlike a real-world store in which you will be limited to residents of your area only.


Because a store on the ground in which your presence is limited to a specific time and place only, unlike the online store, with which you will penetrate the limits of time and place, which will help you expand your customer base and attract new markets and thus increase your sales volume.


Creating an online store is a means of communication in itself


Owning and setting up an online store gives you your means of communication. After listing your product and product categories, your site can become your own means of communication to link the relationship with customers.


Thus you can communicate with them about your products, highlight your specials, insert photos or videos, highlight your new products, collect customer reviews, write and promote blog articles, etc.


You also have complete control over your customers’ experiences as you can use your online store to directly communicate with your customers and encourage them to buy.


Increase your average shopping cart products


The average basket of purchases on the e-commerce site is higher than that in the actual store because we are not in a hurry on the web, as is the case in the store and in most sites products are added to the cart with just one click, and you can remind customers at any time what is there They have it in the shopping cart to complete the purchase directly or to send discounts on those products through their e-mail.


Collect data to facilitate e-marketing and re-targeting


Using your online store, you can collect customer data and target them with e-mails through e-mail marketing, and you can also target them through social media ads by adding what is known as the pixel technology of social networking sites, which means a significant increase in profits, because you will directly target potential customers who are really interested in your product. They previously searched for it, not random customers who may not have any connection or desire for your products.


لان باستخدام موقع الويب، يمكنك جمع بيانات حول العملاء المحتملين والعملاء من خلال نماذج الاتصال، على سبيل المثال من خلال إعداد اشتراك في النشرة الإخبارية، ستحصل على العديد من المعلومات حول عملائك مثل الاسم والاسم الأول وعنوان التسليم، كما يمكنك أن تطلب منهم المزيد من المعلومات الشخصية، مثل تاريخ ميلادهم وهواياتهم ورقم أطفالهم واسمهم لإرسال معلومات محددة لهم، وهذه البيانات المجمعة مهمة لأنها تسمح لك بإعداد استراتيجيات التسويق.


وبالتالي يمكنك أن ترسل لهم كل شهر رسالة إخبارية تعرض فيها الأخبار أو العروض الترويجية، بالإضافة إلى ذلك يمكنك إرسال بريد إلكتروني محدد إليهم بناءً على الإجراءات التي يتخذونها.


For example, you can send an email to follow up on the purchase after abandoning the shopping cart, or a thank you email after ordering, or an email to wish them a happy birthday, which will increase customers’ attachment and their attachment to your brand, as this will help increase Brand awareness is very important in e-marketing and increasing sales.


To take your share of the huge e-commerce cake and take advantage of the advantages of opening an online store all to increase your sales and double your profits, you only have to accelerate the opening and establishment of an electronic store or contact us and we will ensure in  the Data Time Company for Information Technology to create your own wonderful, integrated and professional online store Measures in all respects, to help you achieve your business goals with ease.

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